Year-End 2021 Trends Cosmetics, Supplements & Traditional MAL

Cosmetic December Trends 2021

Locally Manufactured Cosmetics in Malaysia for the month of December were 668 registrations.

Most Commonly Used Word Trends for December 2021

Word	Count
Hair	498
Cream	495
Care	419
Shower	286

Major Brand Project Launch Trends for 2021 for Products Made in Malaysia

GCH Holdings

GCH Holdings 5 Most Used Keywords

Word	Count
neutrogena	89
johnson’s	68
clean	61
baby	55
body	53

Aquabliss (June 2021)

aquabliss chamomile bliss nourishing cream hand wash

aquabliss lush lavender nourishing gel hand wash

aquabliss pampering body wash amber romance

aquabliss soothing body wash flower walk

Wipro Unza

Wipro Unza Top 5 Keywords 2021

Word	Count
enchanteur	81
eu de toilette	60
chic	44
paris	32
baby	24

Carrier Junior (August 2021)

carrie junior baby soft soap – cheeky cherry

carrie junior baby soft soap – groovy grapeberry

carrie junior baby soft soap – tender care

Enchanteur (Feburary, April, August, September, November 2021)

enchanteur chic adore eau de toilette

enchanteur chic adore petite parfum

enchanteur chic belle amour petite parfum

enchanteur chic belle amour eau de toilette

enchanteur chic cheri petite parfum

enchanteur chic jolie petite parfum

enchanteur chic mon amie eau de toilette

enchanteur chic mon magique eau de toilette

enchanteur paris adore eau de toilette

enchanteur paris belle amour eau de toilette

enchanteur paris glam eau de toilette

enchanteur paris princesse eau de toilette

enchanteur paris magique eau de toilette

enchanteur passionate love eau de toilette

Safi (January, December 2021)

safi naturals krim kecantikan asas solekan ekstrak aloe vera, mentimun organik & habbatus sauda.

safi rania gold bar kecantikan wajah

Guardian Health & Beauty (March, April, October, December 2021)

Guardian Top 5 Keywords 2021

Word	Count
guardian	167
essential	140
wash	71
moisturising	63
cream	63

guardian aloe vera refreshing gel hand wash

guardian apple fresh wet wipes

guardian cherry blossom wet wipes.

guardian comfort & care wet wipes

guardian essential almond milk moisturising shower cream

guardian essential aloe vera refreshing body wash

guardian essential aloe vera refreshing gel hand wash

guardian essential argan smooth & nourishing conditioner

guardian essential argan smooth & nourishing shampoo

guardian essential cherry blossom moisturising cream hand wash

guardian essential cherry blossom moisturising shower cream

guardian essential coconut anti-dandruff shampoo

guardian essential ginger hair fall control conditioner

guardian essential ginger hair fall control shampoo

guardian essential goat’s milk moisturising cream hand wash

guardian essential goat’s milk moisturising shower cream

guardian essential grapefruit refreshing body wash

guardian essential grapefruit refreshing gel hand wash

guardian essential lavender refreshing body wash

guardian essential lavender refreshing gel hand wash

guardian essential menthol 3-in-1 shampoo

guardian essential olive moisturising cream hand wash

guardian essential olive moisturising shower cream

guardian essential rice milk moisturising shower cream

guardian essential rose moisturising shower cream

guardian fragrance free wet wipes

Johnson & Johnson Sdn Bhd

Johnson & Johnson Top 5 Keywords 2021

Word	Count
neutrogena	89
johnson’s	68
clean	61
baby	55
body	53

Aveeno

aveeno baby daily moisture lotion

aveeno baby daily moisture wash & shampoo

aveeno baby soothing relief moisture cream

aveeno skin relief moisturizing lotion

Clean & Clear

clean & clear foaming face wash

clean & clear daily pore cleanser

clean & clear essentials oil control toner.

Johnson

johnson’s baby active fresh bath

johnson’s baby cottontouch oil

johnson’s baby lotion (moisturizes and soothes, with aloe vera & vitamin e)

johnson’s baby milk + rice bath

johnson’s baby milk + rice lotion

johnson’s baby soft & shiny shampoo

johnson’s blossoms baby powder

johnson’s body care 24 hour lasting moisture body lotion

johnson’s body care lasting moisture body wash

johnson’s body care melt away stress body wash

johnson’s body care oxygen fresh gel lotion

Listerine

listerine aloe & cucumber mouthwash

listerine healthy white multiaction mouthwash

listerine pomelo & passionfruit mouthwash

Neutrogena

neutrogena alcohol-free toner.

neutrogena deep clean acne foaming cleanser

neutrogena deep clean brightening foaming cleanser.

neutrogena deep clean cleansing lotion

neutrogena deep clean facial cleanser.

neutrogena deep clean gentle foaming cleanser

neutrogena deep clean hydrating foaming cleanser.

neutrogena deep clean micellar gel

neutrogena deep clean soothing foaming cleanser

neutrogena fine fairness overnight brightening cream

neutrogena fine fairness toner

neutrogena hydroboost gel spf 30 pa++

neutrogena rainbath refreshing shower and bath gel

neutrogena rainbath renewing shower and bath gel pear & green tea

neutrogena rainbath replenishing shower and bath gel ocean mist

OGX

ogx ever straightening + brazilian keratin therapy conditioner

ogx moisture + vitamin b5 shampoo

ogx purifying + charcoal & kaolin clay conditioner

ogx renewing + argan oil of morocco conditioner..

ogx renewing + argan oil of morocco penetrating oil.

ogx thick & full + biotin & collagen conditioner.

ogx weightless hydration + coconut water shampoo

Most Common Length of Words for a Cosmetic Product

4

Registered Supplements and Traditional Product Trends 2021

75 Products were registered for the month of November 2021

Overview of 2021 for Products Made in Malaysia

Top 5 Active Ingredients of 2021 for MAL Registered Traditional & Supplements

Active Ingredient	Count
Ascorbic Acid	23
piper nigrum	14
curcuma longa	12
eurycoma longifolia	10
lignosus rhinocerus	10

Top 5 Packaging Formats for 2021 (Registered MAL Products)

Packaging Format	Count
30 Capsules	517
60 Capsules	450
90 Capsules	358
120 Capsules	354
60 Tablets	151

Trends Moving onto 2022

Trend	Expected long-term implications
Digital Living	Digital living is now key to the customer journey in all industries. Asian consumers are becoming familiar with advanced holistic high-tech platforms, super app ecosystems and enhanced last-mile delivery solutions to create easier, smarter lives.
Rethink Wellness	Demand for wellness has been boosted by COVID-19, with consumers increasingly looking for functions enhancing physical and mental wellbeing. Demand for wellness will keep evolving as consumers adopt the “holistic health and wellness” concept.
Sustainable Living	COVID-19 has driven the evolution of sustainability beyond environmental concerns towards a more holistic approach. Consumers will expect brands to play a greater role in protecting the health and wellbeing of their workforce while also helping local communities and the planet.
Make My Life Easier	Consumers enjoy an increase in daily at-home occasions. Products and services with the added value of making consumers’ lives easier, better and safer will continue to win consumers’ preference.
Search for Experiences	Home isolation and pent-up demand for out-of-home experiences is expected to result in lower expenditure on products in a post-pandemic world. Therefore, enhanced consumer engagement and novel experiences are vital for businesses to capture consumer attention and spending.