Prominent brand distributed nationwide at major upper-end retailer required formulation adjustments to improve the following:

1. Supply chain management
2. Domestic preference of texture and smell
3. Malaysian based factory for domestic support
4. New improved product range
5. Cost optimisation

Requirements maintain unique selling points:
Organic, Natural, Safe, Hypoallergenic, Target costing price.

No comment yet, add your voice below!


Add a Comment

Your email address will not be published.