{"id":6677,"date":"2019-11-18T10:10:37","date_gmt":"2019-11-18T02:10:37","guid":{"rendered":"https:\/\/furleybio.com\/blog\/?p=6677"},"modified":"2025-09-26T13:40:34","modified_gmt":"2025-09-26T05:40:34","slug":"margins-for-new-products","status":"publish","type":"post","link":"https:\/\/furleybio.com\/blog\/zh\/margins-for-new-products\/","title":{"rendered":"\u65b0\u4ea7\u54c1\u7684\u5229\u6da6\u7387\u3002"},"content":{"rendered":"

A key consideration is pricing the product onto the market. Usually overlooked is the margin allocations and why such calculations occur. Commonly asked is should a percentage or a fixed price point be adopted. Read more below to find out. <\/p>\n\n\n\n

These are general rules for guidelines. There are 2 approaches one is percentage based and the other fixed value. Fixed values are usually used for price-sensitive items. A great approach is to determine how many layers you require, think of it as how many hands does your product need to be passed on before it reaches the customer.<\/p>\n\n\n\n

In fact pricing of the product is one of the most important decisions to be made prior to launching the product. <\/p>\n\n\n\n

Brand owners have a very peculiar position as they determine the initial selling price, generally taking a margin similar to wholesalers will ensure you remain competitive. If marketing tasks are undertaken by the brand owner a 30 – 55% margins are not unheard off. Take into consideration the ease of the product to be duplicated, novel unique active ingredients will be able to yield much higher margins of return.<\/p>\n\n\n\n

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