{"id":7536,"date":"2020-09-30T17:24:48","date_gmt":"2020-09-30T09:24:48","guid":{"rendered":"https:\/\/furleybio.com\/blog\/?p=7536"},"modified":"2020-11-25T10:30:09","modified_gmt":"2020-11-25T02:30:09","slug":"how-to-oem-the-process","status":"publish","type":"post","link":"https:\/\/furleybio.com\/blog\/ms\/how-to-oem-the-process\/","title":{"rendered":"How to OEM: The Process"},"content":{"rendered":"<p>OEM manufacturing while a cost-effective option for SMEs looking to bring a new product to market, it is a multi-layered process that has many things to consider. Let&#8217;s look at what we need to prepare before the first meeting with an OEM manufacturer as well as what to expect once things are underway.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_77 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69daec92c074c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69daec92c074c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/furleybio.com\/blog\/ms\/how-to-oem-the-process\/#1_Idea\" >1.  Idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/furleybio.com\/blog\/ms\/how-to-oem-the-process\/#2_Packaging_Target_Audience\" >2. Packaging &amp; Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/furleybio.com\/blog\/ms\/how-to-oem-the-process\/#3_Product_RegistrationClassification\" >3. Product Registration\/Classification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/furleybio.com\/blog\/ms\/how-to-oem-the-process\/#4_Delivery_Date\" >4. Delivery Date<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Idea\"><\/span>1.  Idea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First you need to have an idea of what you want to sell. Is it just one product or a range. What are your ideals? Do you have an existing benchmark or sample from the marketplace?<\/p>\n\n\n\n<p>These are just some questions to consider before your first meeting with an OEM manufacturer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Packaging_Target_Audience\"><\/span>2. Packaging &amp; Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, who is your target audience? Is it the middle-class but cost-conscious mummy or a more premium cosmetic market? This will also decide what direction your packaging will take and what look it will have. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Product_RegistrationClassification\"><\/span>3. Product Registration\/Classification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In Malaysia, new products are registered under a few categories. These are cosmetic, food or supplement. For example if you wish to selling a skin care range, these products would need to go through the National Pharmaceutical Regulatory Agency (NPRA) to be approved with an NOT number. If you wish to sell a food product, it would also need to undergo classification as food or supplement if it has higher claims. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Delivery_Date\"><\/span>4. Delivery Date<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now to decide your launch date. This is essential when planning, especially if you have big ideas on how to market your product. You must however factor in how long it might take for your packaging design to be confirmed and printed, how long registration\/classification might take as well as the OEM manufacturing facility lead time. For Furley Bioextracts, from receipt of deposit and final packaging, 6 to 8 weeks. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6693\" data-permalink=\"https:\/\/furleybio.com\/blog\/ms\/furley-logo-600px\/\" data-orig-file=\"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/07\/Furley-Logo-600px.png?fit=601%2C315&amp;ssl=1\" data-orig-size=\"601,315\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Furley Logo 600px\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/07\/Furley-Logo-600px.png?fit=300%2C157&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/07\/Furley-Logo-600px.png?fit=601%2C315&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/07\/Furley-Logo-600px.png?fit=601%2C315&ssl=1\" alt=\"Furleybio\" class=\"wp-image-6693\" width=\"177\" height=\"93\" title=\"\" srcset=\"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/07\/Furley-Logo-600px.png?fit=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/07\/Furley-Logo-600px.png?fit=601%2C315&amp;ssl=1 601w\" sizes=\"auto, (max-width: 177px) 100vw, 177px\" \/><figcaption><br>Furley Bioextracts Sdn. Bhd. is a 100% Malaysia grown &amp; owned manufacturing company with ISO22000, HACCP and GMP certification. With combined 50 years experience, Furleybio can help make your ideas a reality. From idea to prototype to finished product. Packaging and all.<br>We will assist you every step of the way.<br><br>For more information, contact Furleybio via email, <a href=\"mailto:info@furleybio.com\">info@furleybio.com<\/a><\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>OEM manufacturing while a cost-effective option for SMEs looking to bring a new product to market, it is a multi-layered process that has many things&#8230;<\/p>","protected":false},"author":6,"featured_media":7544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1,666,4049],"tags":[4089,3972,3973,3974,3975,4079,3976,3977,3921,3978,3979,3922,3980,4088,4101,4099,4084,4094,4105,4080,4090,3981,4102,4083,4100,3982,4087,4103,3923,3983,3984,3931,3932,3902,3933,3899,3934,3935,3936,3900,3897,3937,3938,3850,3898,3896,3924,3939,3895,3940,3901,3941,3942,3925,3943,3944,3945,3985,4106,4082,4096,4113,4092,3986,3987,3949,3950,3988,4097,3989,3990,3946,3991,4091,3992,3993,4095,4081,3994,3947,3948,3995,3996,4086,4085,4098,4112,4104],"class_list":["post-7536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-education","category-oem","tag-best-private-label-skin-care-manufacturers","tag-bina-jenama-sendiri","tag-bina-produk-jenama-sendiri","tag-bina-produk-sendiri","tag-bio-chempro-industry","tag-body-care-products","tag-buat-jenama-sendiri","tag-buat-produk-jenama-sendiri","tag-buat-produk-kecantikan-sendiri","tag-buat-produk-sendiri","tag-cara-buat-produk-jenama-sendiri","tag-cara-buat-produk-kecantikan-sendiri","tag-cara-nak-buat-produk-sendiri","tag-cosmetic-suppliers","tag-cosmetic-company-in-malaysia","tag-cosmetic-contract-manufacturers","tag-cosmetic-factory","tag-cosmetic-line-manufacturer","tag-cosmetic-manufacturer-in-malaysia","tag-cosmetic-manufacturers","tag-cosmetic-manufacturing-companies","tag-cosmetic-notification-malaysia","tag-cosmetic-packaging-malaysia","tag-cosmetic-products-manufacturer","tag-custom-cosmetics-manufacturer","tag-gmp-certification-malaysia","tag-grace-cosmetics","tag-hair-shampoo-manufacturers","tag-jenama-produk-kecantikan","tag-jenama-sendiri","tag-jenama-sendiri-kosmetik","tag-kilang-buat-produk","tag-kilang-buat-produk-sendiri","tag-kilang-gmp","tag-kilang-gmp-malaysia","tag-kilang-gmp-selangor","tag-kilang-jenama-sendiri","tag-kilang-kosmetik","tag-kilang-kosmetik-di-kuala-lumpur","tag-kilang-kosmetik-di-malaysia","tag-kilang-kosmetik-di-selangor","tag-kilang-kosmetik-shah-alam","tag-kilang-membuat-produk-jenama-sendiri","tag-kilang-oem","tag-kilang-oem-di-malaysia","tag-kilang-oem-malaysia","tag-kilang-oem-produk-kecantikan","tag-kilang-oem-sabun","tag-kilang-oem-selangor","tag-kilang-oem-shah-alam","tag-kilang-pomade","tag-kilang-produk","tag-kilang-produk-jenama-sendiri","tag-kilang-produk-kecantikan","tag-kilang-produk-kesihatan","tag-kilang-produk-oem","tag-kilang-produk-sendiri","tag-kopi-oem","tag-malaysian-cosmetics","tag-manufacturer-for-cosmetics","tag-natural-skin-care-manufacturers","tag-oem-coffee","tag-oem-cosmetics","tag-oem-jenama-sendiri","tag-oem-kopi","tag-oem-kosmetik","tag-oem-kosmetik-malaysia","tag-oem-perfume-malaysia","tag-oem-skin-care","tag-oem-skin-care-malaysia","tag-oem-supplement-manufacturer-malaysia-oem-supplement-malaysia","tag-oem-kilang-com","tag-orb-cosmex","tag-organic-skin-care-manufacturers","tag-pilot-spray-dryer","tag-pilot-spray-dryers","tag-private-label-organic-cosmetics-manufacturer","tag-production-of-cosmetics","tag-produk-jenama-sendiri","tag-produk-oem","tag-produk-oem-malaysia","tag-produk-sendiri","tag-serum-jenama-sendiri","tag-skin-care-supplier","tag-skin-care-malaysia","tag-skin-care-products-manufacturers","tag-slimming-products","tag-wholesale-organic-skin-care-products-private-label"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/09\/pexels-linda-prebreza-286951.jpg?fit=942%2C1200&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p5e8Qo-1Xy","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7009,"url":"https:\/\/furleybio.com\/blog\/ms\/bread-mould-vs-preservatives\/","url_meta":{"origin":7536,"position":0},"title":"Bread Mould vs. Preservatives","author":"Furley Bioextracts","date":"Mac 2,","format":false,"excerpt":"The method was extremely simple. Take three (3) pieces of white bread. Leave one blank as a control. Press our hand onto one piece without hand sanitizer. Press our hand into another piece of bread after applying our hand sanitizer.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/furleybio.com\/blog\/ms\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2023\/04\/stockvault-microbiology141121.jpg?fit=1200%2C960&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2023\/04\/stockvault-microbiology141121.jpg?fit=1200%2C960&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2023\/04\/stockvault-microbiology141121.jpg?fit=1200%2C960&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2023\/04\/stockvault-microbiology141121.jpg?fit=1200%2C960&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2023\/04\/stockvault-microbiology141121.jpg?fit=1200%2C960&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7944,"url":"https:\/\/furleybio.com\/blog\/ms\/oem-cosmetic-factory-in-malaysia\/","url_meta":{"origin":7536,"position":1},"title":"Premium OEM Cosmetic Factory in Malaysia","author":"Furley Bioextracts","date":"November 3,","format":false,"excerpt":"What is OEM Cosmetic ? If you're looking for high-quality, affordable cosmetics, you may be wondering what OEM cosmetic are. OEM stands for \"original equipment manufacturer,\" and when it comes to cosmetics, this means that the products are made by the same company that produces them for other brands. This\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/furleybio.com\/blog\/ms\/category\/news\/"},"img":{"alt_text":"OEM Manufacturer","src":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/Front-Pic-1-scaled.jpg?fit=1200%2C673&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/Front-Pic-1-scaled.jpg?fit=1200%2C673&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/Front-Pic-1-scaled.jpg?fit=1200%2C673&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/Front-Pic-1-scaled.jpg?fit=1200%2C673&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/Front-Pic-1-scaled.jpg?fit=1200%2C673&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7641,"url":"https:\/\/furleybio.com\/blog\/ms\/beauty-of-charcoal-facial-cleanser\/","url_meta":{"origin":7536,"position":2},"title":"Beauty of Charcoal Facial Cleanser","author":"Furley Bioextracts","date":"Oktober 7,","format":false,"excerpt":"Charcoal is a skin care ingredient. Charcoal is evaluated as effective in treating a variety of skin-related problems. Charcoal is able to remove bacteria from the skin which makes the skin look brighter. There are many benefits of charcoal that you should try for skin care. Some of the benefits\u2026","rel":"","context":"In &quot;Education&quot;","block_context":{"text":"Education","link":"https:\/\/furleybio.com\/blog\/ms\/category\/news\/education\/"},"img":{"alt_text":"charcoal soap","src":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/pexels-karolina-grabowska-4202938.jpg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/pexels-karolina-grabowska-4202938.jpg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/pexels-karolina-grabowska-4202938.jpg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/pexels-karolina-grabowska-4202938.jpg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6742,"url":"https:\/\/furleybio.com\/blog\/ms\/anthocyanin\/","url_meta":{"origin":7536,"position":3},"title":"ANTHOCYANIN: THE SUPER PIGMENT","author":"Furley Bioextracts","date":"November 23,","format":false,"excerpt":"Anthocyanin is a pigment found in nature that gives certain fruits & vegetables their characteristic dark purple, blue or black colour.","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/furleybio.com\/blog\/ms\/category\/news\/"},"img":{"alt_text":"ANTHOCYANIN","src":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/12\/ANTHOCYANIN.HE_.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/12\/ANTHOCYANIN.HE_.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/12\/ANTHOCYANIN.HE_.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/12\/ANTHOCYANIN.HE_.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2019\/12\/ANTHOCYANIN.HE_.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6934,"url":"https:\/\/furleybio.com\/blog\/ms\/5-steps-to-clean-hands\/","url_meta":{"origin":7536,"position":4},"title":"5 Steps to Clean Hands","author":"Furley Bioextracts","date":"Februari 14,","format":false,"excerpt":"We all know how to wash our hands, right? Rinse it under cleaning running water. Done. Right? Wrong! Did you know that only 19% of people surveyed, wash their hands after going to the toilet? Imagine the amount of faecal matter on their hands. Many people do wash their hands.\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/furleybio.com\/blog\/ms\/category\/news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/02\/wash-hands-2631777-scaled.jpg?fit=1200%2C836&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/02\/wash-hands-2631777-scaled.jpg?fit=1200%2C836&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/02\/wash-hands-2631777-scaled.jpg?fit=1200%2C836&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/02\/wash-hands-2631777-scaled.jpg?fit=1200%2C836&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/02\/wash-hands-2631777-scaled.jpg?fit=1200%2C836&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7605,"url":"https:\/\/furleybio.com\/blog\/ms\/love-serums-love-your-skin\/","url_meta":{"origin":7536,"position":5},"title":"Love Serums. Love your Skin.","author":"Furley Bioextracts","date":"Oktober 7,","format":false,"excerpt":"There are many reasons why you should include face serum in your daily care routine. These advantages are:Serum has smaller molecules making it easier for your skin to absorb it faster and deeper. Moisturisers are made from several chemicals and extracts designed to moisturise your skin by preventing cracking due\u2026","rel":"","context":"In &quot;Education&quot;","block_context":{"text":"Education","link":"https:\/\/furleybio.com\/blog\/ms\/category\/news\/education\/"},"img":{"alt_text":"skin care serum","src":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/pexels-shiny-diamond-3762871-1.jpg?fit=838%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/pexels-shiny-diamond-3762871-1.jpg?fit=838%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/pexels-shiny-diamond-3762871-1.jpg?fit=838%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/d155kity4o7fyf.cloudfront.net\/2020\/10\/pexels-shiny-diamond-3762871-1.jpg?fit=838%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/posts\/7536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/comments?post=7536"}],"version-history":[{"count":0,"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/posts\/7536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/media\/7544"}],"wp:attachment":[{"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/media?parent=7536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/categories?post=7536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/furleybio.com\/blog\/ms\/wp-json\/wp\/v2\/tags?post=7536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}