# ANTHOCYANIN: THE SUPER PIGMENT

> Source: https://furleybio.com/blog/anthocyanin/
> Published: 2020-11-23 | Updated: 2025-09-26
> Author: Furley Bioextracts
> Language: en-US

In recent years, the demand for functional foods has increased.

One such functional ingredient is anthocyanin.

### What is anthocyanin?

Anthocyanin is a pigment found in nature that gives certain fruits & vegetables their characteristic dark purple, blue or black colour. 

Food high in anthocyanin include mangosteen, blueberries, raspberries & the purple potato. 

#### Anthocyanin health benefits include: 

- Reduction of arteriosclerosis which reduces your risk of cardiovascular diseases. 
- Reduction of diabetes-related complications e.g. blood vessel damage which can lead to heart attack, stroke, problems with feet, nerves, kidneys & eyes.
- Prevention of skin ageing & UV ray damage. 

We expect demand for anthocyanin as a functional ingredient to increase as ongoing research finds more benefits and applications for this so-called ‘super pigment.’

As consumer demand shifts from just hunger & taste satiation to healthy & natural foods, this demand is expected to continue to increase.

##### Do you want a healthy & easy to consume beverage high in anthocyanin? 

Try our Ostania® Amrita Mangosteen Concentrate. 

Just 30ml (2 tbsp) a day leaves you feeling energised. Formulated from the whole mangosteen fruit, Ostania® Amrita assists with an improved bowel system, immunity, fatigue reduction and free radical removal.

Try it today, at only RM49.90 

https://furley.bio/ostania-mangosteen-amrita.html